- 874 Google clicks from roughly 7,000 impressions in 16 months
- Recent three-month momentum: 154 clicks and average position 5.2
- The Netherlands is the #2 market with 126 clicks from 337 impressions
- The Apartments page earned 112 clicks from 1,250 impressions
- Mobile already drives 526 clicks—60% of discovery
Work
Beat 01 / Header & KPI hero
SEO & TRAFFIC DIAGNOSTIC / UMBRIA / IT + EN
Known by name. Nearly invisible to the guest who has not heard it yet.
This family-run agriturismo was already earning Google traffic across 99 countries, but roughly 97% of discovery depended on branded searches. Search Console revealed the real growth constraint: generic, high-intent queries were finding the property on pages three and four.
- 874
- Clic da Google / Clicks from Google
- ~7,000
- Impressioni / Times shown on Google
- 12.5%
- Tasso di clic / Click-through rate
Beat 02 / The evidence & disconnect
The site is visible. New-customer discovery is not.
Over the last 16 months, branded demand carried nearly all traffic. Generic searches with clear booking intent generated only 28 clicks and averaged position 32.
Italia / Italy642 clicks · 73%
Paesi Bassi / Netherlands126 · 14%
Stati Uniti / United States13 · 1.5%
Germania / Germany12 · 1.4%
Regno Unito / UK10 · 1.1%
Belgio / Belgium10 · 1.1%
99 Paesi in totale / 99 countries total · Google Search Console · Mar 2025–Jul 2026
Ricerche di marca / Branded searches
Chi ti conosce già / People who know you| Ricerca / Query | Clic | Impr. |
|---|---|---|
| [property name] residence | 524 | 1,334 |
| [property name] residence + village | 16 | 73 |
| the village | 4 | 10 |
| nocera umbra | 3 | 13 |
Ricerche generiche / Non-branded searches
Nuovi clienti / New customers| Ricerca / Query | Clic | Impr. |
|---|---|---|
| residence umbria con piscina | 2 | 124 |
| residence umbria | 1 | 109 |
| umbria residence con piscina | 1 | 59 |
| the village piscina | 1 | 47 |
| umbria · foligno · assisi · spello | 2–2 | piccole |
IT
Le ricerche generiche ti mostrano (124, 109, 59 impressioni) ma sei in posizione ~32 (pagina 3–4): nessuno arriva così in basso. La grande opportunità è farti trovare da chi cerca un residence o agriturismo con piscina in Umbria senza conoscerti.
EN
Generic searches show you (124, 109 and 59 impressions), but you sit at position ~32 (page 3–4): nobody scrolls that far. The growth opportunity is to be found by guests searching for a residence or farmhouse with a pool in Umbria who do not know you yet.
“Your site is on Google and getting visits. But almost all traffic comes from people already searching your name.”
Beat 03 / The diagnosis
What’s working vs. what’s leaking.
- Roughly 97% of traffic is branded; generic searches produced only 28 clicks
- Generic queries average position 32, effectively page three or four
- The homepage carried a noindex block, now removed and submitted for re-indexing
- English pages earn impressions but relatively few clicks in the US and UK
- Google Analytics 4 is not installed, so on-site visitor behavior is unknown
Beat 04 / The playbook
Moves in order.
Prioritized by the evidence: stop visible leaks first, then compound the assets customers already value.
- 01Fatto / Done
Remove the homepage noindex block
Rimosso il blocco ‘noindex’ dalla home e chiesta la re-indicizzazione a Google. / Removed the homepage noindex block and requested re-indexing from Google.
Cost / ROI: Completed · restores the site’s primary landing page to search
- 02Priorità / Priority
Win generic, high-intent searches
Optimize the homepage and destination pages for ‘agriturismo/residence con piscina in Umbria,’ ‘residence umbria’ and ‘casa vacanze Assisi.’
Evidence: 124 + 109 + 59 impressions, but average generic position ~32
- 03Market fit
Nurture Dutch demand
Create content and offers for the Netherlands, already the second-largest market with unusually strong click behavior.
Evidence: 126 clicks from 337 impressions · 14% of all clicks
- 04Localization
Improve the English experience
Rewrite English titles, descriptions and key pages to convert visible interest from the United States and United Kingdom.
Evidence: US 386 impressions / 13 clicks · UK 92 impressions / 10 clicks
- 05Mobile first
Make the booking path effortless on phones
Prioritize fast photography and a clearly visible Prenota / Book / WhatsApp action throughout the mobile journey.
Evidence: 526 mobile clicks · 60% of search traffic
- 06Measurement
Install GA4 and strengthen local search
Add Google Analytics 4 to reveal on-site behavior, then pair a complete Google Business Profile with a review-generation process.
Cost / ROI: Foundational measurement + stronger Google Maps conversion
FAMILY-RUN AGRITURISMO, UMBRIA · Google Search Console data, Mar 2025–Jul 2026 · Generated 12 July 2026. IT: Google Analytics non è installato; non sono disponibili dati sul comportamento nel sito. EN: Google Analytics is not installed; on-site visitor-behaviour data is unavailable.
More explorationsHow I made it
SEARCH CONSOLE
Sixteen months of Google Search Console data, March 2025 to July 2026.
NO ANALYTICS
Google Analytics was never installed, so the audit could see the click but not what happened after it.
THE FINDING
97 percent branded search, and the high intent queries sitting around position 32.